![]() The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness. ![]() At the root of Winfrey's message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The Oprah Phenomenon explores these relationships in detail. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. Contributors address praise from her many supporters and weigh criticisms from her detractors. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. The cultural and economic power wielded by Winfrey merits critical evaluation. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience.
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